4moms® just launched its fourth generation mamaRoo infant seat called the mamaRoo®4, which proceeds from purchase help support NICU babies and families. I remember when I first got one for my friend’s baby shower and she said her baby was obsessed with it and ended up using it for her second child too! I love 4moms’ designs so I’m excited to introduce this new product to you guys.

The latest version includes an updated user interface, four new modern fabric designs, and interactive reversible toy balls complete with a crinkle ball, rattle, and reflective mirror. Parents will still be able to select from five unique motions, speeds and sounds, and can control the infant seat using their Bluetooth-compatible smart device. Additionally, through the end of the year 4moms will donate 4% of proceeds from mamaRoo4 purchases (up to $100,000) in the form of mamaRoo infant seats to Project Sweet Peas, a non-profit organization that supports NICUs and NICU families, as part of its new Project 4 initiative. These mamaRoos will be placed in hospitals and given to families in need throughout the country.

The mamaRoo4 will retail at $219.99 for the classic version and $249.99 for the plush version, and will be available at buybuy BABY, Babies R Us, Amazon, Target, specialty stores, and on 4moms.com.

Photos courtesy of 4moms

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