Back in January I first introduced Los Angeles based kids fashion and accessories brand rhyla created by Tracy Nguyen, this month they’ve officially launched their web store, rhyla.com, with the introduction of its Spring/Summer 2014 campaign. Photographed by Gina Kim, the campaign was shot in New York City at Go Studio and features a group of super cute baby models Ryan (Tracy’s daughter), Ellington, Bailey and sisters Layla and India. Seriously how cute are they? Love the campaign and of course the new collection.

The range of headbands, turbans and bow ties features simple and chic designs that include everything from sailor knot and twist turbans in a cross range of subtle solids and bright patterned soft stretch fabrics, to a variety of bohemian style headbands made from braided suede, shiny metallics and feathers, hair accents using lead free and nickel free alligator clips, to bow ties finished with adjustable velcro closures. The collection is made to fit from newborn and up, so as long as your baby let’s you put it on, it will fit ha! You can shop the full collection online at rhyla.com.

Super cute, I may need to get some for myself and godchildren. Love it!

More photos after the jump…