I love it when brands think about releases in full family sizing, I know lots of families like to do the “matchy matchy” thing and it’s super cute! For its third capsule collection, Reebok Classic and Kendrick Lamar celebrates one of the brand’s most iconic sneakers, the Classic Leather with a spin. For this launch, Kendrick teamed up with designer Ian Paley (of Garbstore fame) to create this design.
As you can see there’s a longitudinal seam that runs down the shoe separating blue and red, it is a metaphor for the major decisions Kendrick had been forced to make – from championing gang neutrality throughout his upbringing to using his artistry to make a difference in his own community and the world over.
The Reebok x Kendrick Lamar “Classic Leather” will be available Friday, July 1st, in adult sizes ($109.99), grade school ($64.99), pre-school ($59.99) and toddler ($41.99). Retailers will include Reebok.com, Shoe Palace and Sneaker Villa. We got our hands on early pairs, so check out the photos my team shot with my friend’s mini Cam! Loving the little matchy matchy look!