Target is set to launch Cat & Jack, a new, exclusive marquee brand of Kids’ and Baby apparel and accessories. How smart is that? The collection was co-developed by Target’s internal design team and real kids, the people that will be wearing the line. The range features nearly 2,000 wardrobe staples and must-haves for kids of all ages with items mostly under $20. Crazy!

Cat & Jack includes colorful and spirited everyday apparel, accessories, footwear, swimwear and sleepwear in addition to school uniforms- perfect for back-to-school!

Cat & Jack will launch on a rolling basis throughout July and August:

• Cat & Jack uniforms are currently available online and in all stores
• Cat & Jack’s big kids’ assortment (sizes 4-18) will be available online and in stores by July 17
• Cat & Jack’s toddler assortment (sizes 12M-5T) will be available online and in-stores by Aug. 7
• Baby Cat & Jack (sizes NB-24M) will be available online by Aug. 7 and in-stores Aug. 14

Are you mamas and papas excited for this? Do you like the collection? Check out the lookbook below and start making your list to shop on target.com.