We are so excited for the new Ju-Ju-Be x Baby Tula ‘Rosy Posy’ Collection featuring a summer fresh, ultra-feminine floral print. “Rosy Posy” will be available to starting on Tuesday, May 30th at fine retailers nationwide and online at ju-ju-be.com and babytula.com.

The print will be featured on Ju-Ju-Be’s diaper bags, bibs, backpacks, totes, wallets, and more, as well as on Baby Tula’s full line of baby carriers, including their brand new Free-to-Grow platform. I love this print, so cute and the colors are just perfect for summer.

Girls just wanna have fun! And what better way to celebrate the whimsical beauty of all moms than with the uber-feminine Rosy Posy! Classic Ju-Ju-Be comes to life in a pretty backdrop of oatmeal brown and grey, with delicate pops of red, blue and pink florals. This lovely print will remind you to stop and smell the roses, even in super-busy mom life! Perfect in our array of diaper bags and coordinating accessories, Rosy Posy is the discerning choice for traditional veteran and new Pink Ladies everywhere.

Check out the full campaign and collection below.