Ju-Ju-Be x tokidoki x Sanrio “Rainbow Dreams” Collection

Nov 28, 2017

Yay! Ju-Ju-Be, tokidoki and Sanrio has teamed up for the holiday season to release its latest collaboration, “Rainbow Dreams!” The limited edition print will be featured on Ju-Ju-Be’s most popular fun and functional bags and accessories, including backpacks, diaper bags, wallets, bibs, totes and a duffle, among others.

The newest print is modern and whimsical while simultaneously invoking childhood nostalgia. Set against a sky-blue background, your favorite tokidoki and Sanrio characters frolic happily in friendly skies. Spy sweet Donutella and her donut balloons, floating past polka-dotted clouds. Watch Sanrio friends slide down rainbows with colorful Unicornos. And don’t forget Hello Kitty, who is waiting to brighten your day with a bouquet of flowers. Think it can’t get any cuter? A quick unzip reveals the rainbow lining dreams are made of!

Super cute! Make sure you set your calendar for the release on Tuesday, December 5th, 2017 at . Check out all the styles the collection will be available in and the first look at the collection we shot for you guys below!




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